Could Tencent Topple Momo as the "Tinder of Asia"?

Could Tencent Topple Momo as the "Tinder of Asia"?

The Chinese technology giant has revealed three brand brand new dating apps in the last couple of months.

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Tencent (OTC:TCEHY) guidelines China's mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of over a million "mini programs" allows users to search, purchase meals, play games, hail trips, make re payments, and much more — all without ever making the software.

Meanwhile, Momo (NASDAQ:MOMO) may be the top online dating sites platform in Asia. Its namesake application started off as a social networking software|networking that is social}, but gradually developed in to a platform for online relationship and real time videos.

Momo's smaller software, Tantan, is basically a clone that is chinese of Group's Tinder. Momo's core application had 114.1 million MAUs last quarter, and 13.4 million of them purchased gifts that are virtual enrolled in premium dating services on Momo and Tantan.

Image supply: Getty Pictures.

These two businesses generally speaking aren't considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous video clip dating app called Maohu ("Catcall"), a Tinder-like application called Qingliao ("Light Chat"), and a reboot of its Pengyou ("Friends") app as a social network by having an opt-in relationship feature.

What's Tencent up to?

WeChat's MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous "super application" runs out of space to develop in Asia. Meanwhile, Gen Z-oriented competitors like ByteDance's TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation as an application for older users.

A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created after 2000 posted day-to-day updates on WeChat, compared to 57% of users created within the 1960s. That is comparable to the generation gap between Twitter and Instagram in Western markets, where parents saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a "work software," since supervisors make use of it to keep track of their staff.

In other words, Tencent requires new how https://datingrating.net/cs/christian-seznamka/ to achieve more youthful users, and Momo's streak of double-digit income development shows that online dating sites is nevertheless a market that is fertile.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established throughout the summer time, lets users talk anonymously with strangers while donning masks that are digital.

Male users can wear the mask for at the most five full minutes, while feminine users can indefinitely wear a mask. When eliminates their mask, beauty filters are used immediately into the video that is live.

Qingliao, which was introduced in belated November, resembles Momo's Tantan and Match's Tinder, but does not follow the swiping mechanic of these two apps. Rather, it just provides two alternatives regarding the right part of each and every profile — someone to "like" it, and another to dismiss it.

Its primary page shows a carousel of possible matches, and users can scroll right down to see more information like a individual's career, academic history, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The software happens to be being tested for an invite-only foundation.

Image supply: Getty Photos.

Pengyou, that was relaunched in mid-December, is definitely an updated version of a mature networking that is social that was discontinued in 2017. The newest application resembles Instagram featuring its principal feed of solitary pictures, however it splits its feed into three groups — buddies, peers, and individuals whom reside in the exact exact same town.

Users require to validate personal credentials to their identities, and additionally they can opt-in for dating matches.

This approach that is subtle just like Twitter's opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested for an invite-only foundation.

Should Momo worry?

Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to achieve fresh footholds when you look at the online market that is dating. bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past

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